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Blog Traffic Tips Newsletter by Yaro Starak

This often neglected advertising method
can generate thousands of extra dollars
per month from your blog.

Learn more below…

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To exclude yourself from all future mailings click the link at the end of this email. To sign yourself up for this no-cost email newsletter visit - http://www.BlogTrafficKing.com
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Hello Dave,

Today we are going to focus on making money from your blog using direct ad sales.

Direct ad sales means you communicate directly with advertisers who pay a fee to have their promotion running on your blog. You do not use a third party “middleman” to deal with advertisers, consequently you have to do more work to locate and manage your advertisers, but you earn more because you don’t have to pay a percentage fee to an ad broker.

BEFORE GOOGLE

Back in 1999, before Google was around, I made money selling advertising on my hobby sites as a university student. Back then the advertising industry was all about banner ads and I made about $500-$1000 a month selling banner ad space on my sites to sponsors. Because of website income I never needed a part time job during my university years.

Today we have many more options to monetize our blogs, including contextual ads (Google AdSense), text links, reviews, banners and a whole range of companies who provide advertising brokering services. I still choose to sell ads directly on my blog for one main benefit - you make more money
- but I also use all the other options as well.

As an example, if you use a service like Text-Link-Ads.com to sell text links the advertiser might spend $100 to buy a link on your blog, from which you will receive 50% of the revenue and the broker takes the other half. If you sell that text link directly yourself, you pocket 100% of the fee.

WHEN IS THE RIGHT TIME TO SELL ADS DIRECTLY?

I recently had a subscriber of my newsletter tell me they had their first private advertiser buy a campaign on their blog. This particular blog was quite new and attracting around 100 visitors a day. With traffic that low I wouldn’t normally recommend selling advertising directly yet because you can’t deliver value to your advertisers.

With 100 daily readers obviously you can’t charge too much. If they are very targeted high value readers - say people looking to buy high priced items like property - then it may be viable to charge more.

I generally advise bloggers to consider selling direct advertising at around $50 a month for a banner campaign or a text link once you have about 500 visitors per day. You can start earlier and charge less, even $10 a month just to get you some cashflow - it never hurts to try - just be careful to consider what value you offer advertisers.

Advertisers usually want traffic or leads or exposure and if you can’t deliver this then you probably shouldn’t sell ads directly. You want to foster a long term relationship with advertisers so they become dependent cashflow sources, and to do this you must deliver results for them. If you make them money they will of course continue to support your blog.

If you already have 1000+ readers then you definitely have the potential to start making a consistent income from direct ad sales. You could generate as much as $1000 additional in-come from selling banners and text links directly to advertisers and this money doesn’t have to come at the expense of your current monetization strategies. You can still use ad brokers and Google AdSense AND sell ads directly to sponsors.

In the next newsletter I’ll explain some tools you can use to set up direct ad sales on your blog.

Here’s to your blogging success,

Yaro Starak
http://www.BlogTrafficSchool.com

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Go there, browse and be the first to add an airport you have been to … either as a pilot or passenger … or write a comment about one that is already on the list. One of the most extensive world-wide lists I have found and an excellent use of Google Maps. Recommended.

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The Internet Wealthmaster has published a concise list on setting up WordPress. Recommended and a tip of the hat.

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I started to post these words as a comment on Kay’s blog, but I think they’ll be better off here.

Very interesting rundown on the Vice Fund phenomenon, Kay. I had no idea these specialty folks were out there.

The line that gave me pause in the description, though, was the catalog of “vices”. Investing in companies in the defense or weapons industry is investing in “vice”, akin to investing in a tobacco company? Wow, I learn something every day.

As someone born at the very end of WWII who went to elementary school learning to “Duck and Cover” and who was working in military satellite operations in the days when the Berlin Wall finally came down, I find the lumping together of those disparate business opportunities strange indeed. I guess the knowledge that my 38 years on the government side of defense, much of it working with or supervising defense contractors was all socially unacceptable is illuminating.

I got a big chuckle the other day when the press suddenly remembered there was a North Korea and ran around “Chicken Littling” for a few days. They seemed to take a lot of comfort in reporting the PACOM had moved a guided missile destroyer to Japan. Of course if they knew that a “guided missile destroyer” doesn’t destroy guided missiles (it uses missiles as its main battery) they might not have been so comforted.

But then again, the Katie Courics and Wall Street analysts would never deign to learn about the seamy underside of society called “defense”, would they? Isn’t “defense” something like some of those deviant sexual practices you hear about on the ‘Net? I take shower after shower and I still feel dirty *sigh*

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